HOW CAN I USE THESE? HOW DO OTHERS USE THESE?
Any way you want to. You can listen by yourself. You and your team can listen together, and discuss questions such as: “What are the transferable principles that we can put to work here in our company/organization?”
Some companies gather groups together, listen to the recording, and then hold their staff meetings discussing the lessons and implications for their situation.
One company owner purchased a "license" to adapt this product. He adds his own discussion questions to the handout. He then gathers groups together to listen and discuss. Contact us about such an arrangement for your group or company.
One professor in an MBA program has his students purchase a number of these, listen to them, and report on them. The students find this more engaging, and more useful, than a traditional textbook (for his particular class). We think all MBA teachers in the country should adopt this practice!