Tag Archives: What Americans Really Want Really

The 15 Universal Attributes Of Winners – Insight From Win by Frank Luntz

In Win:  The Key Principles to Take Your Business from Ordinary to Extraordinary, the third book I have read and presented (after Friday) by Frank Luntz, we read his “conclusions” at the very beginning of the book.  Here they are:

• The 15 universal attributes of winners (Luntz’s summary of his “conclusions”)…

1)    the ability to grasp the human dimension of every situation
2)    the ability to know what questions to ask and when to ask them
3)    the ability to see what doesn’t yet exist and bring it to life
4)    the ability to see the challenge, and the solution, from every angle
5)    the ability to distinguish the essential from the important
6)    the ability and the drive to do more and do it better
7)    the ability to communicate their vision passionately and persuasively
8)    the ability to move forward when everyone around them is retrenching and or slipping backward
9)    the ability to connect with others spontaneously
10) a curiosity about the unknown
11) a passion for life’s adventures
12) a chemistry with the people they work with and the people they want to influence
13) the willingness to fail and the fortitude to get back up and try again
14) a belief in luck and good fortune, and
15) a love of life itself

The book is a practical overview of the characteristics of those who “win,” and, I think, a valuable book for those who seek success, those who want to move forward.

If you are near the DFW area, come join us this Friday morning for our June First Friday Book Synopsis.  Click here to register.


You can purchase my synopses of his first two books, Words that Work and What Americans Really Want…Really, with audio + handout, from our companion web site, 15minutebusinessbooks.com.  I will present his latest book, Win, this Friday, and the synopsis will be available on the site in a couple of weeks.

Jason Kidd summarizes success: “Read, React, Execute” — one of the jewels from What Americans Really Want…Really

What do Americans Really Want?  – One thing that they want is success, without paying for it…

What Americans Really Want...I’m working my way through the new Frank Luntz book, What Americans Really Want…Really.  It is my selection for this Friday at the First Friday Book Synopsis.  I heard him interviewed on the Krys Boyd Think program on KERA (NPR in Dallas—listen to the interview here), and she described it this way to Mr. Luntz:  “Your book concludes that we are a nation of well-meaning hypocrites.”  Luntz agreed, admitting that we want small government, lower taxes – but better government services.  (See my earlier post, To be Rich without Being Greedy — What Americans Really Want…Really by Frank Luntz about this book to see another example of this of this “hypocrisy” – or, at the least, inconsistency).

The book has much to offer as we think about success in business and in life.  Here’s an excerpt:

You can learn a lot from listening to accomplished individuals talk about their craft…  Among the most memorable conversations of my career was one with Jason Kidd, one of the great basketball point guards – not just of our time, but of all time.  He had three simple words to explain the success on the court:  “read, react, execute.”  Read the basketball court not just as it looks at that instant but as it will look a split second later; react to the opportunities in front of you as they develop; and execute so that those opportunities are realized.

Read — react — execute.  There’s Ram Charan’s Execution in three words…

If you are in our area, come join us.  We meet this Friday, 7:00 am.  Register here.