The book has only been available for 11 days, but it has catapulted into a # 2 position and two #4 positions in three Amazon.com best-selling categories. It also debuted today on the Wall Street Journal business best-selling list at #5 (July 29-30, 2017, p. C10).
Of what book do I refer? It is Ryan Holiday‘s Perennial Seller: The Art of Making and Marketing Work that Lasts (Portfolio). This book is already under our consideration, and is a prime candidate for presentation at an upcoming First Friday Book Synopsis.
Holiday, of course, is the author of five previous books, including The Daily Stoic, which we have raved about previously in this blog.
From his own website (https://ryanholiday.net/about),here is how Holiday characterizes himself:
“I am Ryan Holiday and I am a writer and media strategist. When I was 19 years old, I dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power. I went on to become the director of marketing for American Apparel (you might have seen some of the controversial campaigns I was a part of). My creative agency, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors, including Neil Strauss, Tony Robbins and Tim Ferriss. I am the author of five books, including The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic. The Obstacle Is the Way has been translated into more than twenty languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Now I live on a ranch outside Austin, Texas where I do my writing and work in between raising cattle, donkeys and goats.
I originally started this blog nearly ten years ago to help me along in my journey of self-education. I wanted to write what I wished other blogs would talk about more often: life, dealing with assholes, how to be self-critical and self-aware, humility, philosophy, reading, learning, research and strategy. Aside from this site, I have written for the New York Observer, Thought Catalog, Entrepreneur, 99U, Fast Company, The Huffington Post, Medium, Boing Boing, Forbes, Columbia Journalism Review and multiple other outlets.”
Here is what a recent review of this book in Publisher’s Weekly had to say:
“Following in a long tradition in the self-help genre, Holiday (The Obstacle Is the Way) brings a contemporary sensibility to the subject of making and marketing creative work. In clean, inspiring prose he lays out a process of setting goals, being diligent, making the product sell, and building a career out of what you love. Throughout the book, Holiday presents a playfully varied slate of examples of success: Seneca, Winston Churchill, Iron Maiden, and Kanye West, to name a few. Seeing Holiday’s ideas presented in a logical, step-by-step fashion is tremendously helpful. His injunctions include the following: be clear about what you are doing and what need it meets; think long-term, not short-term; pay attention to detail; be open to criticism; and test ideas. Creating is only the beginning and taking charge of marketing is just as important, he insists. The key here is building a platform for reaching an audience, which can mean anything from performing in small clubs to doing an author tour to compiling an email list….he builds a compelling road map to sustainable creativity.” (Taken from: https://www.publishersweekly.com/978-0-14310-901-3)
A book that just won’t go away is Ryan Holiday’s The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living (Portfolio, 2016). For the past two months, it has made numerous appearances on the Wall Street Journal business book best-selling list. The co-author is Stephen Hanselman.
As of this writing, the book is # 5 in two Amazon.com categories of Business Motivation and Leadership.
The book includes “insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus. Every day of the year you’ll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a helpful glossary of Greek terms. By following these teachings over the course of a year (and, indeed, for years to come) you’ll find the serenity, self-knowledge, and resilience you need to live well.” (Taken from Amazon.com).
From his own website, here is what we learn about the author:
“Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, and Fast Company.
“His first book, Trust Me I’m Lying—which the Financial Times called an “astonishing, disturbing book”—was a debut bestseller and is taught in colleges around the world. He is the author of two other books and is now published in 16 languages. He currently lives in Austin, Texas.”
This book doesn’t fit our criteria for presentation at the First Friday Book Synopsis. But, it sure will capture a lot of attention from our attendees.