In Of Two Minds About Books, Matt Richtel and Claire Cain Miller of the NY Times weigh in on the changing book landscape. (It is one of the “most e-mailed” articles at the moment). The question of the day: physical books, or e-books? There are now enough couples who read both types that they are now choosing sides.
The article begins this way:
Auriane and Sebastien de Halleux are at sharp odds over “The Girl With the Dragon Tattoo,” but not about the plot. The problem is that she prefers the book version, while he reads it on his iPad. And in this literary dispute, the couple says, it’s ne’er the twain shall meet.
Already, publishers are moving toward “if you buy the physical book, you get the e-book free” packaging:
A few publishers and bookstores are testing the bundling of print books with e-books at a discount. Barnes & Noble started offering bundles in June at about 50 stores and plans to expand the program in the fall, said Mary Ellen Keating, a Barnes & Noble spokeswoman.
Thomas Nelson, a publisher of religious books, offers free e-books with a print book for some titles. It is particularly good for readers who want to share books with family or friends who read in different formats, said Tod Shuttleworth, senior vice president and group publisher at Thomas Nelson. The bundles have sold well, and Thomas Nelson is considering adding more for the holiday shopping season.
As I have said often, I think the day of the e-book as dominant is right around the corner. It seems and feels inevitable. There are too many articles describing the problem, and hinting at the ultimate outcome.
And this has nothing to do with my preference. I like the smell of musty pages, and the sound of pages turning.
This is from a recent interview by Terry Gross on Fresh Air. (Listen, and read transcript, here). I did not hear it live, and my wife “encouraged” me to listen to it. (I wonder why?!)
The interview is with NY Times technology journalist Matt Richtel, who writes the series Your Brain on Computers, and his latest column is Digital Devices Deprive Brain of Needed Downtime (some of these ideas are discussed in this interview).
One key problem – multitasking. His blunt conclusion: It’s pretty clear to scientists you cannot do more than one thing at a time.
Here is the key excerpt from the interview:
Well, that’s very ironic because we think when we’re multi-tasking that we’re really doing great, we’re getting two things done for the price of one or three things done in the amount of time it should take to do one thing. But what are scientists learning about how efficiently we’re doing any of those two or three things when we do them at the same time?
Yeah, this is another place where I don’t have to equivocate. It’s pretty clear to scientists you cannot do more than one thing at a time (emphasis added). This research goes back years, and it is having like its new day in the sun, its new applicability.
Your brain effectively processes one stream of information at a time. I’ve heard this very basic test from a Stanford scientist that has stuck with me. It’s a kind of cocktail party test that researchers have known about for years, where if you sit at a cocktail party and you’re listening to the person in front of you, you can’t really listen to the person behind you.
In fact, you may pick up very basic things like your name being said, if someone says it behind you, but beyond that, you’re not processing both those streams of information.
So apply that to the person sitting at a desk, fiddling with a device or trying to read an IM while surfing a website or talking on the phone to a boss or colleague or subordinate. What you are basically doing is switching rapidly among those tasks, not doing them at the same time.
And all the research says when you switch among those tasks, you cut your effectiveness at each one of them by a significant degree.
Listen to the full interview here. It is worth your full, undivided, undistracted attention.