We are always excited about helping professionals speak better. You are likely aware that we have recently concluded two offerings of our Speech Class Refresher workshop. That is not the only way that we help. Here are two more:
If you would like intensive micro-skill practice that will greatly improve your performance as a speaker, we offer a 2-day program entitled “Speak Up! Speak Out! Say It Well! This program is limited to six participants You will practice each skill, then immediately, receive coaching on video with one of us. We have taught this in major companies, including TXU Energy, L-3 Communications, Resource One Credit Union, Nokia, and Dr Pepper / Snapple Group. We will guarantee that you will see dramatic improvement. Our next public offering of this program is contingent upon the interest we receive. Please let us know if you would like to do this, and we will get back with you about potential dates, and answer any logistical questions you may have.
If you have an intact presentation that you would like us to give you intensive coaching for, we are able to do that for you. This is particularly useful if this presentation is one that you give regularly, or that you are about to give in the very near future. The coaching session is one-half day, to allow for several trials, and also some start-stop repetition to allow you to master some specific skills. We also record the speech, and review it with you during the session. In addition, if you would like us to attend an actual presentation that you will give for a live audience, record it, and provide you with feedback afterwards, we are glad to do so. Please note that we are unable to offer the attendance option if you have not completed the coaching session with one of us first. Let us know of your interest in this.
You can reach us at: . We are happy to answer your questions in an e-Mail, or call you back to talk.
Execution is not just tactics – it is a discipline and a system. It has to be built into a company’s strategy, its goals, and its culture.
And the leader of the organization must be deeply engaged in it. He cannot delegate its substance.
(Execution: The Discipline of Getting Things Done. Larry Bossidy and Ram Charan)
Those of us from Texas have always known – Dr Pepper is the superior soft drink. I don’t drink coffee, but my morning beverage has pretty much always been Dr Pepper. I sadly confess that as I have gotten older (and a little larger) it has transitioned into their diet version, and my current drink is Diet Dr Pepper Cherry. By far, the best diet drink ever!
Dr Pepper, though always great, has not always been run like a great company. But CEO Larry Young, a break from ownership by a British company, and a good strategy (healthier products, with catchy names, like Mott’s for Tots), have all made a difference. This is chronicled in the article Why Dr Pepper Is in the Pink of Health: Freed from Cadbury in 2008, it has been cutting costs while building up brands and sales from Business Week.
The article concludes with a key quote from CEO Young about the most critical issue: you guessed it, it’s execution.
But the biggest key to success is distribution. Recently Dr Pepper scored a coup: a fountain spigot in McDonald’s (MCD) 14,000 U.S. restaurants. And staffers like Tony English, DPSG’s director of supermarket sales in Dallas-Fort Worth, where people drink more Dr Pepper than Coke, spend their days hustling from one store to the next. His team’s only day off: Christmas. Young would have it no other way. “Strategy is fantastic,” he says. “But execution is what brings the results in.” (emphasis added).
Yes, strategy is fantastic. But without the ability to execute, strategy is just wishful thinking…
And by the way, the NFL has about half of its teams each week lose, not because the strategy was bad, but because the execution wasn’t there. I forget who said it, but yesterday in a post-game interview, there was the familiar mantra: “we failed to execute.”
The lesson is clear, and it is reinforced time and time again: “Execution is what brings the results in.”
To purchase my synopsis of Execution, with audio + handout, go to our companion website 15minutebusinessbooks.com.