Here’s the April, 2011 list of Hardcover Business Best Sellers from the New York Times

Here is the April list of Hardcover Business Best Sellers from the New York Times.  As I have written often, this is the list that I most watch – it is a monthly list, which I think better captures what is selling (the Amazon list is updated hourly, and any one hour may be misleading; and some other publications publish weekly lists, which again (in my opinion) do not indicate the “staying power” of the business best sellers).

At the First Friday Book Synopsis, we have presented synopses of #s 6, 8, 11, 14, 15.  We are presenting # 2, Tell to Win, and # 7, Enchantment at the May First Friday Book Synopsis.  I think I will probably present #3, Win, fairly soon.  There are a couple of others on the list we will consider…

And the other books are primarily finance books, which we typically do not present at our event.

Here’s the April list from the New York Times.

1 THE MONEY CLASS, by Suze Orman. (Spiegel & Grau, $26.) The noted personal financial adviser offers a reconsideration of the American dream. (†)
2 TELL TO WIN, by Peter Guber. (Crown Business, $26.) The role of storytelling in business success. (†)
3 WIN, by Frank I. Luntz. (Hyperion, $25.99.) Using communication skills to improve a business. (†)
4 THE THANK YOU ECONOMY, by Gary Vaynerchuk. (Harper Business/HarperCollins, $24.99.) Tips on using social media tools to connect to customers. (†)
5 THE ENTREPRENEUR EQUATION, by Carol Roth. (BenBella, $24.95,) Evaluate your qualifications to establish if you should endeavor to become an entrepreneur. (†)
6 OUTLIERS, by Malcolm Gladwell. (Little, Brown, $27.99.) Why some people succeed — it has to do with luck and opportunities as well as talent — from the author of “Blink” and “The Tipping Point.”
7* ENCHANTMENT, by Guy Kawasaki. (Portfolio/Penguin, $26.95.) A former Apple employee explains how to gain professionally and personally by bringing about change in others. (†)
8 THE 4-HOUR WORKWEEK, by Timothy Ferriss. (Crown, $22.) Reconstructing your life so that it’s not all about work. (†)
9 THE TOTAL MONEY MAKEOVER, by Dave Ramsey (Thomas Nelson, $24.99.) Debt reduction and fiscal fitness for families, by the radio talk-show host. (†)
10* SURVIVING YOUR SERENGETI, by Stefan Swanepoel. (Wiley, $21.95.) African animals provide inspiration for mastering business and life. (†)
11 SWITCH, by Chip Heath and Dan Heath. (Broadway Business, $26.) How everyday people can effect transformative change at work and in life. (†)
12 ENDGAME, by John Mauldin and Jonathan Tepper. (Wiley, $27.95.) How the “debt supercycle” is adversely affecting developing countries around the world, including the United States.
13* THE INVESTMENT ANSWER, by Daniel C. Goldie and Gordon S. Murray. (Business Plus, $18.) Five questions every investor should ask. (†)
14 STRENGTHS BASED LEADERSHIP, by Tom Rath and Barry Conchie. (Gallup, $24.95.) Three keys to being a more effective leader. (†)
15 DELIVERING HAPPINESS, by Tony Hsieh. (Grand Central, $23.99.) Lessons from business (pizza place, worm farm, Zappos) and life. (†)

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You can purchase many of our synopses, with audio + handout, at our companion web site, 15minutebusinessbooks.com.    (Be sure to read the faqs).We have presented these to live audiences every month for over 13 years, and people find them quite useful and valuable.

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