Stand Out in a Crowd — Wisdom from Dan Heath

(From Guy Kawasaki, from Twitter, a link to a terrific video featuring Dan Heath — one of the two Heath brothers, authors of Made to Stick).

A great, insightful, motivating 3 minute video.  He points to Voodoo Donuts and zipcar rentals.  He tells us that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously.

Watch the video here – I promise you, it is worth the 3 minutes!

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To purchase my synopsis of Made to Stick, with audio + handout, go to our companion web site 15minutebusinessbooks.com.

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