A great, insightful, motivating 3 minute video. He points to Voodoo Donuts and zipcar rentals. He tells us that if you’re in a crowded market, you need to do something that no one else does or compete on one dimension and do it ferociously.
Watch the video here – I promise you, it is worth the 3 minutes!
To purchase my synopsis of Made to Stick, with audio + handout, go to our companion web site 15minutebusinessbooks.com.