The Newest from Frank Luntz, What Americans Really Want…Really — AND Billion-Dollar Lessons (Lessons from Business Failures) Coming for the November First Friday Book Synopsis

For the November First Friday Book Synopsis, Karl Krayer and I have selected these books:

Billion Dollar LessonsKarl will present the synopsis of Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years by Paul B. Carroll and Chunka Mui.

I will present the synopsis of the new Frank Luntz book What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears.  Luntz does the Focus Groups for Fox News following political presentations, consults with Republican politicians (for those who know me, that is not why I choose to read his books!), and earlier wrote the terrific book Words that Work.  (I’ve blogged about that book and Made to Stick, two excellent communication books, here).  I’m looking forward to reading this new book, and preparing a synopsis.  I have a hunch it will be as good as Words that Work.What Americans Really Want

If you live in the Dallas area, or happen to be visiting, put this on your calendar:  November 6, 7:00 am.  Register from this site’s home page.

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(To purchase my synopses of Made to Stick and Words that Work, with handout + audio, go to our 15 Minute Business Book site).